Search Engine Optimization also known as SEO is among the highly discussed topic specially when it comes to digital marketing or having online presence for your business. Those who are just starting up with their business or new to the industry, have no idea about the importance of having SEO done. According to some people, SEO is of no use or SEO is dead, many small businesses and individuals have wrong information about what SEO is and how it actually works. A lot of businesses want’s overnight results, however in reality that’s not the case. When it come’s to SEO one has to have patience as it takes time to achieve positive results. To rank high it’s not simple as it involves a number of small tasks that will lead to successful growth. There are companies and freelancers out there who would convince their clients that they can help them rank high in a matter of months, which in reality is not the case. In order to do proper and authentic SEO, it consists of number of things.
Keyword Research is among the key things that you don’t want to miss out on. when it comes down to start doing keyword research, it is very important to know your products and services along with the industry you are operating in. you have to have a target market in mind, for example if you are in education industry, you need to know about different subjects, major colleges and universities, whatever it is that you’re selling.
the process of keyword research will help you discover how the majority of people search for a specific service or product.
keyword research is more like coming up with a list of words and phrases that are related to each other. once you are done with your list, now its time to see which keywords are more popular than others, which specific word or phrase has been searched more time’s than the others. there’s a lot more involve in it, so don’t stress too much we do the technical work and you can focus on your core business.
For any business it is very important to do a proper in depth competitor analysis, so you know what opportunities you have out there. Usually best approach is to follow the successful companies, specially when it comes to digital marketing. However, that’s not the case, you can always do better than your competitors. There are ways of achieveing better results, and getting on top of your competitors, though it may not be as simple and straightforward as it may sound, but if things done properly than the process can be smooth.
At NIFTY we take a look at your competitors in order to analyse what they are doing that producing good results, whether they are targeting certain keywords (or missing others we can take advantage of), using online ads, focusing on content strategies, so we can help you score better.
We will provide you a proper in depth report of your competitors and explain you what they are doing, how it is all working and what we can do for you.
SEO Web Audit
SEO audit is another service that we offer for our clients, talking about SEO audit, it is a procedure carried out by one of our professional consultant in order to analyse the opportunities that can be availed and the issues that exist with your current website. With the help of web audit, we can tell you if there are any page’s with duplicate content, if any page is taking long to load or if any specific page cannot be crawled. With such auditing, it can identify what needs to be done so your website can do well.
Local Search Marketing is use to get more foot traffic instead of web traffic.
A lot of people have the wrong impression of what SEO is all about, they believe that with SEO its getting more people to visit your website. However, that’s not the case, as with SEO you can get your customer ‘s to visit you in person instead of just having them visiting your website. Though it also depends on the nature of your business, an online tutoring service provider can’t expect their customers to visit them in store.
With the help of local search we make sure that your customers are able to find you when they need your service. Doing so is not easy, as you have to know number of things to have your presence in front of your potential customers.
We make sure that your information is in front of your customers so they don’t have trouble finding you. We will figure out, if people are looking for you or your service from the same area, or outer suburbs. Based on that we will design and develop the strategy so you don’t miss out on your next potential customer.
There are no Borders in Great Search Marketing
International SEO is just not having your online presence in different markets, it requires double the effort of normal SEO and one has to have the knowledge of how to take your business global.
The process of optimizing your website in such a way that search engines can easily identify the countries you want to target is known as International SEO.
Not all businesses need to have International SEO, as they don’t really need clients or customers from other countries. Consider the example of a hair salon, they rather be more interested in getting local SEO done. However, if the same hair salon has a product that it manufacture and want’s to sell it internationally than they need to have a strategy for International SEO.
There are so many things that one has to consider in the process of International SEO, for example the URL structure for their website, content based on the local language, building links from local resources, hosting your website to local server and several other aspects.
A lot of people have this confusion that they need to have multiple websites specific to each country they want their presence in. However that’s not always the case, a lot depends on the nature of your business, how you operate and what you want to achieve. Sometimes, having a single site can have higher global rankings as compare to having local sites for that specific market.
A lot of people talk about the need of having ccTLDs or having a separate website for internaitional content. Now you must be wondering, what ccTLD is? Well, it’s a country-coded top-level domain such as xyz.com.au, where AU is country coded for Australia.
Having multiple website is not essential for you to have high rankings around the world, if things are done properly you can still rank high with your current domain. We can do an analytics check on your site and analyse if you are having visitors coming to your website from other countries. The chances are that you already have a little bit of visitors coming to your website from other countries.
Number of people are studying International Business and Globalisation, when it comes to international business, one has to market their product or services internationally. However not all companies or brands can afford to have their stores or offices opened in every country. But with the help of international SEO, you can be located in Australia and sell your products in India, UAE, UK and other countries.
YES THAT IS POSSIBLE
One of our International SEO consultants can take you through the steps and brief you on how you can rank high globally and have multiple locations virtually.
At NIFTY we make sure that your investment in international search marketing pays off no matter where your customers live.
Content Research and Idealization
When it comes to writing content, we just don’t write anything that comes to our mind. Depending on the nature of content you require we will do our research and than start writing on it. One simple example would be the difference between SEO writing and content writing. Content for SEO purpose is a lot different as compare to writing general content, there are number of things that needs to be taken into consideration when it comes to writing SEO content.
If you are unable to write proper content for your website or for the purpose of SEO, you are not wasting your time but you are also wasting the amount of money you are spending on it. The content has to have proper flow, properly formatted and most importantly have to have keywords and related key phrases integrated in it.
Analytics and Reporting
There are number of tools and software’s available that can be used in order to generate reports and for analytics purpose. At NIFTY we use modern SEO tools and other web monitoring software so that we can monitor the efficiency of our efforts and share the progress report with our clients. Our reports will consist of keywords tracking, link auditing, customer behaviors, acquisitions and more. Reports can be generated on daily basis, however we prefer sharing reports with our clients on weekly or monthly basis in order to see the progress.
SEO strategy is the process that takes place after a proper in depth SEO audit is done on your website. The SEO strategy will identify what and how things will be done during different stages of SEO. Based on our clients requirements, SEO strategy will than be formed. A number of things need to be taken in to consideration when preparing SEO strategy, as the overall progress of your business will be based on this strategy. SEO strategy may include, what keywords to use, SEO based content, link building strategies, press release and so on.